La Pared powered by Playitas
– Social Media Design & Management
„La Pared – powered by Playitas“ is a sport and surf hotel located on the wild southwest coast of Fuerteventura. The resort is 380 meters away from the golden sand beach of La Pared – internationally known as a fantastic location for surfers and other sports enthusiasts.
- # Grafikdesign
Travel Plans ahead?
Revolutionizing travel planning, social media has reshaped how we embark on journeys. With 36,5% of travelers seeking travel inspiration on platforms like Instagram, as per Statista, the younger generation spearheads this shift. An impressive 60% of Gen Z and 40% of millennials now turn to social media for their travel aspirations.
Hang Loose
For the sister hotel of our client Playitas Resorts on Fuerteventura, La Pared, we crafted a distinctive social media design that eloquently highlighted the unique essence of this establishment. With a strategic focus on Surfing, Yoga, and Wellbeing, the design aimed to differentiate La Pared from its counterpart.
The result
In our creative approach, we opted for a palette of natural and earthy colors, mirroring the captivating landscapes of the island. Organic forms were incorporated to evoke a sense of tranquility and harmony, aligning seamlessly with the hotel's emphasis on wellbeing. This thoughtful design not only visually communicates the distinct offerings of La Pared but also ensures a cohesive and immersive experience for the audience across social media platforms.
In addition to the redesign, we assumed responsibility for the social media and community management of La Pared's Instagram and Facebook channels.
La Pared 2023 Recap Reel for Instagram
Social media has become an integral part of effective online marketing, and the hotel industry is no exception. Social channels such as Instagram, Facebook, TikTok and LinkedIn allow you to reach potential guests on the go and engage them with tailored advertising. You can also maximize your reach with targeted organic content and create space for a more personal exchange. This leads to stronger customer loyalty and increased sales in the long run.
The key: a fundamental social media marketing strategy that includes the right measures for your individual hotel brand.
Rely on the experienced VUCX team for everything from concept development and creative production to video production, community management, and reporting.
PR & Media, Online Marketing