Koch Industrieanlagen GmbH - Web Design & CMS
For Koch Robotersysteme, experts in specialized robot systems for factory automation, the VUCX team developed a new online presence.
The task was to optimize the intricate information architecture and to give the site a new and fresh design. To achieve that, we first organized a workshop with the customer in order to determine the various user types as well as their interests and needs. Our team also assessed data and facts from preceding web analyses to be able to make effective decisions for the new website.
After that, the VUCX concept and UX design team developed a new information architecture and added new functionalities which are useful from a user perspective. One example is a product filter that was developed to enable site visitors to easily find an appropriate solution for their specific needs.
The web design adopts the corporate identity of the company. Due to the fact that the site is primarily targeted at B2B customers who visit the site from desktop devices, a responsive design implementation was not necessary. VUCX set up a multi-language site based on the open source CMS, Drupal. The site content can be managed by the Koch team itself, which enables them to use the website as a communication tool for quick and flexible communication of data, news and job offers.
The VUCX team continues to support Koch after the go live with system updates as well as structural and content related development.