Koninklijke Auping - Media Planning, Media Booking & PR




Since 2013 VUCX is responsible for the complete coordination of communication for Auping Germany, from media planning to online marketing and sales measures. In addition to powerful online activity, the focus of media planning is also on trade journals and national newspapers, among others. The challenge is to position Auping in a very competitive market and to increase market share and brand awareness. In addition to the classic print communication methods, the focus is on online presence, e.g. the creation of blogger relations.

Local Flagship Stores are being supported through campaigns, e.g. on the Dutch Queen's Day or openings of new Plazas.