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Mühlen Kölsch - Brand Relaunch

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As part of the brand relaunch, the term "freshness" was identified as a distinguishing brand core for the strategic brand positioning of Mühlen Kölsch. The brand strategy was conceived based on this claim. Redesigning the brand presence warrants brand recognition by the majority of regular consumers, unlocks access to new consumers, and propels Mühlen Kölsch in the direction of a refreshing premium Kölsch at the same time.