V.A.G. - Strategic Brand Separation Volkswagen AG and Audi
As part of the new strategic positioning, the Audi and VW brands separated their retailer services that were originally merged under a common roof and the consistent brand V.A.G..
VUCX developed the cross-media communication materials for the brand specific showroom and architecture concept for VW (architecture visualization, videos, brochures, intranet solutions, etc.) and the workshops.