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22Talents / Magma - Brand Marketing

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Challenge: The inventor and world market leader for casting simulation MAGMA is eager to take its positioning to the next level. A new and distinctive appearance shall communicate the brand in a clear and unique way to attract customers and future business partners.

Idea: The new picturial world visualizes the connection between the established knowledge of casting art and the advanced Hi-Tec-Applications. Users of MAGMA‘s software are walking through enlightend spaces as they were inside a museum of the future. Every space shows a different area of application and at the same time the variety of benefits of the company and its product features.