Koninklijke Auping - Brand Marketing
Challenge: Royal Auping bv is the largest independent Dutch bed manufacturer, with locations in various European countries. In order to grow international business, Auping opened several flagship stores in Germany in 2012, the so called Auping-Plazas, starting with Dusseldorf and Hamburg.
Idea: As Full Service Agency VUCX has developed the Communication Concept for the German market. Under the concept "Unglaublich luftig" (Incredibly airy) the brand is promoting its USP - the eminent ventilation - to the market. The topic of ventilation is the basis for many attention-grabbing sales promotions and POS presentations.