Mühlen Kölsch - Corporate Rebranding
Challenge: As sales in the German beer market are decreasing, the challenge was to successfully change that by repositioning and rebranding the local Kölsch brand Mühlen Kölsch.
Idea: „ Mühlenfrisch, seit 1858“ was our recommended positioning. Based on extensive market research, we identified „freshness coming from tradition“, as a key factor to differ from the competition.
We conveyed this strategy compelling to all media channels and widely communicated the idea within the target group.