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Coty Inc. - Campaign Development "Sorbetto Rosso"

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On behalf of the American perfume and cosmetics company Coty Inc., VUCX developed the campaign for Escada's new summer fragrance. "Sorbetto Rosso" is a fresh, fruity fragrance inspired by the spirit and scents of the Italian Amalfi coast. The visuals and the video in illustration style present the Amalfi coast and the predominant fragrances such as Mediterranean orchids and fruity watermelon.