Lacoste Fragrances - Key Visual - Lacoste Magnetic




Opposites attract in Lacoste’s dual Magnetic fragrance launch. Lacoste, another Coty Inc. brand, has introduced the scents Eau de Lacoste L.12.12 Magnetic Pour Elle and Pour Lui, the first dual fragrances from the brand to be launched together.

Exhilarating, playful, and sophisticated, the scents are a modern take on all that is quintessentially Lacoste and gradually reveals its magnetic attraction. At VUCX we created a series of playful Key Visuals according to the Lacoste video campaign.