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Bruno Banani - Cut-in

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Procter & Gamble Germany is advertising the new deodorant sprays for bruno banani in-store with displays and on on tv fort he first time not with a classic tv spot, but with so-called cut-ins. The cut-in presents the advertising message on a vertical or horizontal banner right during the programme.

Concept and implemention of the cut-ins were taken over by VUCX, who have been working for bruno banani fragrances for many years.