2pm / Rheinfels Quelle - Commercial




In 2009 VUCX realised a commercial for the mineral water Rheinfels Quelle. The spot was broadcasted during the commercial breaks of ARDs early evening programme.

By order of the agency 2pm Kommunikation VUCX actualized the postproduction, editing and 3D-animation of the television commercial.

VUCXs 3D-artist Omid Arzhang was responsible for the animations of the Rheinfels-bottles and of the butterfly: “The primary goal was to find a compromise between a stainless visualization and a customary mineral water bottle.”

The outcome is a TV-spot that represents the naturalness and the refreshing character of the Rheinfels-assortment perfectly: impressions from the nature-reserve Rheinaue, where the Rheinfels-spring rises, a happily chattering butterfly and the refreshing mineral water bottles.