Hugo Boss - Corporate Video Boss Bottled
Boss Bottled is one of the classic and top selling products within the Hugo Boss men’s perfume range. Hugo Boss needed a new image film with a different positioning to retain customers more emotionally to the brand.
With the underlying motto “A crafted scent”, VUCX created the new Boss Bottled Video. It’s a Hugo Boss story where everything evolves around the high craftsmanship at Hugo Boss: the beauty of materials, textures and colors combined with the esthetics of artisanal working hands. Now and then, the viewer gets glimpses of the typical, active Hugo Boss man, who is ready for success.
The new image video has been published on websites, social media and has been used for internal communication in different versions.