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Procter&Gamble Fragrances - Product Video Agua del Sol

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VUCX had the pleasure to create a product video for ESCADA’s fragrance “Agua del Sol” and it’s Limited Summer Edition 2016, in addition to the Creative Packshots the VUCX team has set up. The aim was to show the fruity ingredients and to communicate the mood world of Agua del Sol, that is based on summer time fun and traveling. The colorful and playful illustration style, focusing on the girl, easily conveys the fragrances key messages to the focus group. 

Before the main video was launched, ESCADA showed short teaser videos without product images to announce the product launch.

The video was a premiere for the cooperation with the Cologne based Song Bureau, run by Olaf Didolff, who took over the music production for the video.