bplusd / Penaten - Post Production "Moments of Emotion"
The baby care brand Penaten started 2010 with a re-design. For the relaunch the agency bplusd lifestyles created a fascinating brand environment in a Promotion Truck. VUCX was responsible for the spots, which should show the most emotional Penaten moments.
Special Feature: The spots were presented in a circular form, reflecting the shape of the Penaten tin. Scene selection, framing of the scenes and the specifically created animations had to be adapted to this circular theme.