AachenMünchener - Key Visual Development VASP
The Asset Creation & Security Plan (in German VASP - Vermoegensaufbau & Sicherheitsplan) brings light into your financial precautions. The product claim describes an innovative Insurance Product of AachenMünchener. As a comprehensive solution it covers the most important risks for every phase of your life.
With the VASP light bulb VUCX developed a strong Key Visual, that communicates the idea behind the product clearly and memorizable. The light bulb was transferred across all media, the 3D rendering is used in all print media. The animated version inspired the Salesteam at the product presentation at the Berlin Tempodrom, and is the hero in the Explanatory Film, where it helps to make a complex product easy understandable for customers.