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Lacoste Fragrances - Lacoste L!VE In-store Illusion

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VUCX created a disruptive in-store element for the new Lacoste initiative L!VE. The optical illusion based on the „Reverspective“ of the British artist Patrick Hughes looks like a normal painting showing a perspective view. As soon as the viewer moves slightly, the three-dimensional surface accentuates the depth of the image and accelerates the shifting perspective far more than the brain normally allows. This provides a powerful and often disorienting impression of depth and movement.

The display has been produced by Kohlschein GmbH & Co. KG, who are an innovative and high-performing partner for the graphical industry and produce cardboard and paperboard products since 1932.