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Puma Fragrances - POS Marketing Concept

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VUCX is the full service agency responsible for PUMA JAM's 2013 POS appearance. Based on the brand presence with testimonial from Usain Bolt, our POS marketing concept brought the "beach holiday feeling" of PUMA JAM into every store - from the striking window decorations to the sales-boosting floor merchandisers and product presentation on the shelves. Sales documents developed by VUCX ensured the successful sell-in. PR was supported by comprehensive material.