Koninklijke Auping - Communication Tools
Royal Auping bv is the largest independent Dutch bed manufacturer, with locations in various European countries. The success Story of Auping startet 1888 in Deventer/NL. Thanks to outstanding quality and the unique principle of an open mesh base, Auping received the title "Koninklijk" (Royal).
In order to grow international business, Auping opened several flagshipstores in Germany in 2012, the so called Auping-Plazas, starting with Dusseldorf and Hamburg. More locations are to follow.
As Full-Service-Agency VUCX has developed the Communication Concept for the German market. Under the concept "Unglaublich luftig" (Incredibly airy) the brand is promoting it's USP - the eminent ventilation - to the market. The topic of ventilation is the basis for many attention-grabbing sales promotions and POS presentations.
VUCX is partner for Conceptual Design, Creation, Planning / Media and realisation of communication activities for the shop openings: print-advertising, promotions, online activities as for example the microsites for the German Auping Plazas and also Social Media.