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Procter&Gamble Fragrances - ESCADA Creative Packshots

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Procter & Gamble assigned the VUCX team to create up to ten Creative Pack shots for ESCADA Turquoise Summer that could be used for PR and Social Media purposes. The visuals should show the product in a playful manner, evoking summer fun, but yet reflecting the typical luxury ESCADA style.

The Creative Packshots were developed for different occasions and concepts like Valentine’s Day, Summer Time, Travel Destinations or showing the fragrance’s key ingredients.