RheinStars Basketball GmbH - Corporate Design
In June 2013, the new basketball syndicate RheinStars Cologne was formed from MTV Cologne and the SG Köln 99ers. Basketball has a long tradition in Cologne and continues to boom across the country. The RheinStars are fighting to bring the national basketball league back to Cologne. Identification with the hometown played a major role in the corporate design process. For this reason, the final winning design was decided by fan voting and implemented with the Cologne city silhouette, which appears on the website, tickets and posters.