Braun - Campaign Motif




„Braun’s best shave. Does in one stroke what others do in two.“  This is the motto of the campaign of Braun for the new Series 7 Shaver.

The first visualization is embodied by a simple graphical idea to point out the shaver’s precision with a single stroke.

The second visualization highlights the tagline „Needs only half the effort for the perfect shave …“, by using only half of the available area for the advertising motif.

For the launch of the new product on the market both campaign motifs were published in international magazines.