Koninklijke Auping - Lookbook
Auping is a Dutch manufacturer of beds and mattresses. The long-established company has been producing products for good sleep in Deventer since 1888. Based on the sustainability principle "Cradle to Cradle", Auping relies on a production process that is particularly environmentally and socially responsible.
Auping's product range consists of beds, box spring beds, mattresses, mesh bases and accessories for the bedroom. In contrast to the conventional catalogue, a lookbook offers the opportunity to present the look & feel of a brand in its own element with the help of beautifully designed editorial images. The Auping lookbook shows different furnishing styles and serves as inspiration for the customer's own bedroom design. The open-pore natural paper used gives the lookbook a sophisticated feel and brings out the warm colors particularly well.
Its high-quality design quickly turned the lookbook, which was initially intended for the German market only, into a collector's item, and was then produced for the Netherlands, Belgium and France and released in an international English-language version.