Koninklijke Auping - Influencer Relations




Influencer marketing has become an integral part of the digital marketing mix. The influence of opinion leaders and brand ambassadors continues to grow. In addition to fashion, cosmetics and travel, users of social media channels are particularly interested in the latest furnishing trends and decoration ideas. On Instagram, Pinterest and numerous blogs on interior design and do-it-yourself, users get ideas and inspiration for their homes.

For Auping, the Dutch bed and mattress manufacturer, VUCX is responsible for blogger relations and influencer marketing and organizes various blogger events. 

At the Blogger breakfast at the imm in Cologne, a selection of interior bloggers were introduced to Auping's products. 

After a tour through the Auping Plaza Hamburg, the participants were allowed to let their creativity go wild at a creative session where they could design their own dream bed. 

A trip with numerous Influencers to Deventer included a production tour and a creative session in the in-house photo studio, where the participants had the opportunity to design their dream bedroom. 

In 2017, Auping took the opportunity to collaborate with fashion designer Berit Müller, who reports on current trends for fashion, interior and lifestyle on her websites The Shopazine and Modeopfer 110. 

We would like to take this opportunity to thank bei The Shopazine, Happy Interior Blog, Life 40 up!, 23qm Stil, Tastesheriff, Jenn Adores, Elbmadame, Leuchtend Grau, Stylish Living, Frau Bunt kocht, Herzstück, Nicest Things, HyggeLiG, Frau Hölle and Elmasuite for the great cooperation.